Beauty Industry

Louis Vuitton Taps the Talents of Architect Frank Gehry for New Fragrance Collection

Jacques Cavallier Belletrud formulated the five scents collectively dubbed 'Les Extraits.’

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By: Charlie Sternberg

Associate Editor

Louis Vuitton has teamed up with architect Frank Gehry—designer of the Fondation Vuitton in the Bois de Boulogne as well as some of the luxury house’s key stores—to design five new perfume bottles.
 
The house’s master perfumer Jacques Cavallier Belletrud formulated the five scents collectively dubbed “Les Extraits.”
 
Each scent represents a different major olfactive family and is concentrated at 30 percent.
 
“Cosmic Cloud” boasts a powdery and fruity musk aroma with notes of bergamot; “Dancing Blossom” is a flowery scent of Jasmine sambac, May rose, osmanthus and Indian tuberose; “Rhapsody” features flowery notes highlighted by fresh yerba maté and lily of the valley; “Stellar Times” is a deep, woody perfume with a touch of orange blossom; and “Symphony” boasts fresh ginger zest with bergamot and grapefruit.
 
Each flacon designed by Gehry comes topped with a three-dimensional, silver-colored sculptural work reminiscent of wind moving through and swirling a silver sheath.
 
The Les Extraits Collection will be available in Louis Vuitton stores starting October 7, 2021.

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